DISPLAY DIRECTION
BOAT WRAP
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NEW BRAND IDENTITY · 2026
BUILT TO
STAND OUT.
A bold visual system engineered for premium marine wraps, paint protection film and detailing — designed to look unmistakable on the water, on the road and online.
CHROME
GURUS PINK
SHIELD SYSTEM
SCROLL TO DISCOVER
01 THE IDENTITY
A MARK FOR A
HIGHER STANDARD.
The Boat Wrap Gurus identity combines a protective shield with high-impact metallic typography and a confident signature. Chrome communicates precision and premium craftsmanship; the vivid pink brings motion, energy and instant recognition.
Built for high-contrast environments, the system is designed to stay memorable across boats, vehicles, apparel, print and digital touchpoints.
PROTECTIONShield-inspired structure
PREMIUMChrome visual language
MOTIONSignature energy
02 LOGO VARIATIONS
Primary logo · Chrome + Gurus Pink
03 COLOR SYSTEM
COLOR WITH
ATTITUDE.
A high-contrast palette built for visibility, premium presentation and consistency across print, apparel, wraps and digital interfaces.
04 TYPOGRAPHY
WEB / SUPPORTING TYPE
Montserrat
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SIGNATURE FONT
California Dalsatic Vector
Gurus
Signature energy with an expressive handcrafted feel.
05 LOGO GUIDELINES
CLEAR SPACE
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Keep breathing room equal to approximately one “B” height around the mark.
MINIMUM SIZE
1.0 in / 120 pxMaintain legibility of the shield outline and signature at small sizes.
BACKGROUND
Prefer clean, high-contrast backgrounds. Avoid visually noisy areas behind the logo.
DON'T
×××Do not stretch, rotate, recolor arbitrarily or rebuild the logo with substitute type.
06 EXPLORE THE BRAND
SEE THE BRAND
IN ACTION.
From the uniform to the road — every touchpoint carries the same unmistakable visual language.
Tap to open · Swipe to explore.
07 VEHICLE GRAPHICS
ONE BRAND · MULTIPLE SURFACES
TURN HEADS
EVERYWHERE.
The system scales from marine environments to commercial fleets and performance vehicles without losing its core identity.
HIGHCONTRAST
FASTRECOGNITION
360°BRAND PRESENCE
08 WEBSITE EXPERIENCE / CLIENT TOOLS
YOUR BUSINESS ONLINE.
PROFESSIONAL & EASY TO MANAGE.
The digital experience extends the same brand into a polished website and client workflow. Customers can request quotes while the business can present quotes, invoices and project information from one branded environment.
✓ Request quotes online
✓ Present professional estimates
✓ Create & manage invoices
✓ Track project status
✓ Mobile-ready customer experience
SALES
Quotes
Open quotes08+ 3 this week
Awaiting approval03Client action
Quoted value$18.4KCurrent pipeline
QUOTEPROJECTAMOUNTSTATUS
#BWG-104234' Boat Wrap$5,850Pending
#BWG-1041Van Full Wrap$3,200Approved
#BWG-1040PPF Package$2,450Sent
#BWG-1039Detailing$480Draft
BILLING
Invoices
INVOICE#INV-2084
Full Boat Wrap$5,850.00Design & Production$650.00Installation$1,200.00
TOTAL$7,700.00
PRODUCTION
Projects
DESIGN36' Center ConsoleProof revision 02
PRODUCTIONSprinter WrapPrinting panels
INSTALLCorvette PPFScheduled Friday
CLIENT CARE
Messages
Interactive concept preview — quote, invoice and project data shown above are presentation examples only.
09 BRAND IN MOTION
MORE THAN A STATIC MARK
THE BRAND
COMES TO LIFE.
Elegant movement reinforces the premium feeling without becoming distracting. Reveals, light sweeps, parallax and subtle depth give the identity a cinematic digital presence.
PRECISIONPROTECTIONPERSONALITY
THE NEW BOAT WRAP GURUS
YOUR BRAND IS READY
TO MAKE AN IMPACT.
A complete brand system created to feel premium, bold and instantly recognizable — from first impression to final installation.
Experience it again ↑BOATWRAPGURUS.COM